![]() ![]() “Ultimately, everyone preferred the look, feel and experience of it because everyone thought Google was sexy and that Hotmail wasn’t.” “The initial appeal of Gmail was its integration with the G-suite tools – like Drive, Sheets – and its collaborative aspects like Hangouts, and live editing,” Alex Oakley, an IT consultant based in London, tells me. (How else would you find that Yodel confirmation email from over five weeks ago?) In 2012, Gmail surpassed Hotmail’s 360 million monthly active users, achieving 425 million, and is now thought to have close to 1.5 billion users – compared to Hotmail’s 400 million. But perhaps most impressive was Gmail’s instant search tool, now a standard feature in all inboxes. The new server also introduced a scanning tool, which identified keywords that could be used for advertising purposes. It began by tantalising users with a one gigabyte storage capacity – 500 times more than Hotmail’s offering. To achieve online dominance, Gmail had to be better than Hotmail in every way. Many made the switch from what they knew – Evisu ads included – to the updated world: one that was fully integrated with the new ever-evolving internet superpower Google. It was only in 2004, when Gmail came along with its ad-free, sleek design and supposedly user-friendlier server, that people started to question whether Hotmail was really the best email could do. ![]()
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